Our Story
At Noor, we believe in the quiet magic of everyday moments.
Born from a love for slow living and intentional beauty, our creations are more than just products — they’re experiences. Each candle is hand-poured with care, every soap lovingly crafted, every bookmark and sticker designed to spark a small smile.
We are a studio rooted in warmth, inspired by nature, and driven by the belief that little things — like a flicker of flame or a touch of scent — can hold great meaning.
From elegantly minimal candles to whimsical dessert-inspired and food-themed artisanal pieces, our collection brings a blend of creativity and calm into your space. Every design is a nod to joy — a playful, sensory escape wrapped in scent and style.
✨ Our Vision
To create a world where light, beauty, and mindfulness exist in harmony —
where every object tells a story, and every moment is illuminated with intention.
🌱 Our Mission
To craft thoughtful, sustainable, and soul-enriching products that inspire calm, connection, and creativity — while giving back to the Earth that gives us everything.
🌸 Meet the Maker
Noor is founded by Jyoti, an art lover with a heart full of curiosity and hands drawn to beauty.
The idea of Noor was born during the quiet stillness of the 2021 lockdown — a time that offered space for reflection, healing, and creation. It was in that pause that Jyoti discovered her joy in crafting wax melts. What began as a spark of inspiration quickly turned into a glowing journey — from the delight of her very first sale to building a brand that now receives orders worth over two lakhs a month.
Through Noor, Jyoti brings her love for pretty, purposeful things to life — combining her artistic spirit with a deep intention to create products that feel personal, comforting, and full of light.
Every piece tells a story. Every order carries a part of her heart.
And each day is a new chapter in a journey of learning, growth, and gratitude.
We use natural soy wax, eco-conscious materials, and thoughtfully blended scents to ensure a clean burn and a clear mind. From our vessels to our packaging, sustainability is at the heart of what we do — because we believe beauty shouldn’t cost the Earth.
Noor means “light” — and light is what we hope to share:
In your rituals. On your bookshelves. Across your favorite corners of life.
Whether you're treating yourself or someone you love, our collections are designed to illuminate — softly, sustainably, and with soul.
Thank you for letting us be part of your moments.
With love,
The Noor by Jyoti Studio